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General information

Career area
Work Location(s)
601 S. Tryon Street, Charlotte, NC
Ref #
Posted Date
Thursday, March 17, 2022
Working time

Ally and Your Career

Ally Financial only succeeds when its people do - and that’s more than some cliché people put on job postings. We live this stuff! We see our people as, well, people - with interests, families, friends, dreams, and causes that are all important to them. Our focus is on the health and safety of our teammates as well as work-life balance and diversity and inclusion. From generous benefits to a variety of employee resource groups, we strive to build paths that encourage employees to stretch themselves professionally. We want to help you grow, develop, and learn new things. You’re constantly evolving, so shouldn’t your opportunities be, too?

The Opportunity

The Ally Design and Strategy group is an assembly of the highest caliber visual designers, content strategists and user experience experts. We work together to tackle complex problems and present simple, intuitive, and beautiful digital experiences, complemented by meaningful messaging.

This role supports standing up a new line-of-credit product and operates within an agile work environment to create quality servicing, sales-oriented, and other digital collateral for the Ally Lending experience. We're excited to expand the team and are actively looking for creative problem-solvers and user advocates to continue evolving our award-winning digital experiences.

Our Senior Content Strategists are held to a high standard. We’re responsible for developing compelling content and copy that embodies the Ally brand, voice, and tone. This isn't simply about being a snazzy writer. We're looking for team members who can think through what, when, and where messages will enhance the user experience while supporting organizational business objectives. 

The Work Itself

  • Develop digital content strategies, content, and copy solutions for Ally Lending initiatives
  • Create high-quality content that aligns to business objectives, as well as brand standards, and voice/tone guidelines
  • Utilize a range of inputs from user research, site analytics, SEO analytics, usability findings and design standards, to develop impactful solutions
  • Collaborate with visual design teams, business partners, and marketing experts to create/maintain a best-in-class digital customer experience across the Ally landscape
  • Work with internal teams to develop, share, and edit solutions
  • Contribute to the maintenance and implementation of Ally Digital Content Style Guide standards
  • Tackle multiple projects, competing priorities, and ambitious timelines
  • Pitch, propose, and provide thoughtful rationale in leadership reviews

The Skills You Bring

  • 3+ years of digital content experience is appropriate
  • Bachelors in Communications, Journalism/English, Usability/Research, or Business Psychology or comparable experience and portfolio
  • Experience in content strategy and managing varying types of deliverables
  • Prior experience crafting online/digital content, creating copy decks that capture online and mobile content, authenticated spaces, and user content flows, is key
  • Experience developing and analyzing content in digital environments such as: content audits, content strategy recommendations, persona assessments, taxonomy efforts, and applied usability learnings
  • Prior experience or understanding of responsive design theories and the applied role of content is a plus
  • Prior experience with scalable solutions to address multiple mediums and platforms
  • Experience collaborating in agile environments is preferred
  • Must be articulate and inspire commitment to a higher standard
  • Excellent written communication and presentation skills
  • Proven ability to balance business needs with user experience
  • Prior experience in User Experience, Usability or Creative Agency preferred
  • Financial or lending experience is a plus but not required

How We'll Have Your Back

Ally's compensation program offers market-competitive base pay and pay-for-performance incentives (bonuses) based on achieving personal and company goals. But Ally’s total compensation – or total rewards – extends beyond your paycheck and is designed to support and enrich your personal and professional life, including:

  • Time Away: competitive holiday and flexible paid-time-off, including time off for volunteering and voting.
  • Planning for the Future: plan for the near and long term with an industry-leading 401K retirement savings plan with matching and company contributions, student loan and 529 educational assistance programs, tuition reimbursement, and other financial well-being programs.
  • Supporting your Health & Well-being: flexible health and insurance options including dental and vision, pre-tax Health Savings Account with employer contributions and a total well-being program that helps you and your family stay on track physically, socially, emotionally, and financially.
  • Building a Family: adoption, surrogacy, and fertility support as well as parental and caregiver leave, back-up child and adult/elder day care program and childcare discounts.
  • Work-Life Integration: other benefits including LifeMatters® Employee Assistance Program, subsidized and discounted Weight Watchers® program and other employee discount programs.

Who We Are:

Ally Financial is a customer-centric, leading digital financial services company with passionate customer service and innovative financial solutions. We are relentlessly focused on "Doing it Right" and being a trusted financial-services provider to our consumer, commercial, and corporate customers. For more information, visit

Ally is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity or expression, pregnancy status, marital status, military or veteran status, genetic disposition or any other reason protected by law.

Where permitted by applicable law, must have received or be willing to receive the COVID-19 vaccine by date of hire to be considered, if not currently employed by Ally.

We are committed to working with and providing reasonable accommodation to applicants with physical or mental disabilities. For accommodation requests, email us at Ally will not discriminate against any qualified individual who is capable of performing the essential functions of the job with or without reasonable accommodation.