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General information

Career area
Consumer Analytics
Work Location(s)
601 S. Tryon Street, Charlotte, NC
Ref #
Posted Date
Tuesday, May 24, 2022
Working time

Ally and Your Career

Ally Financial only succeeds when its people do - and that’s more than some cliché people put on job postings. We live this stuff! We see our people as, well, people - with interests, families, friends, dreams, and causes that are all important to them. Our focus is on the health and safety of our teammates as well as work-life balance and diversity and inclusion. From generous benefits to a variety of employee resource groups, we strive to build paths that encourage employees to stretch themselves professionally. We want to help you grow, develop, and learn new things. You’re constantly evolving, so shouldn’t your opportunities be, too?

The Opportunity

In a world where it’s never been harder for brands to capture and keep customers, experience is everything. At Ally, we believe designing relevant, persuasive experiences for all the right moments is the only way to strengthen relationships, cultivate brand loyalists, and assure profitable growth. Ally is looking for a Research Manager to join the Consumer Insights & Innovation Research Team in a high visibility, high impact role that focuses on elevating consumer empathy and vantage pointsThis person will be the champion for Ally customers and consumer prospects and help ensure that work begins and ends with a customer lens. This role will work with internal business partners to understand the needs of the business and managing end-to-end custom research resulting in actionable recommendations. This position will work closely across all lines of business as well as Allys product & concept innovation studio.  

The Work Itself

  • Collaborate with internal business partners to understand business goals, uncover knowledge gaps, and identify opportunities where consumer research can provide helpful insights for the business. 
    • Role will support research across all lines of business at Ally including credit card, lending, deposits, invest, auto, and mortgage to embed consumer feedback into business decisions.
  • Manage end to end consumer research
    • Design quantitative research plans
    • Develop research questions
    • Program and conduct research using variety of methods and tools, particularly qualitative research, such as interviews, diary studies, and ethnography
    • Analyze data and uncover insights
    • Present findings and make actionable recommendations on the results
  • Manage variety of projects across different stages at any given time
  • Partner with cross-functional teams supporting human centered design innovation process at Ally’s concept & product testing studio
  • Participate in ideation sessions, brainstorming activities, empathy building activities, storytelling, etc.
  • Maintain subject matter expertise with quantitative research approaches, including consideration of methodologies, tools, and resources
  • Act as a consumer advocate, bringing relevant research insights into context supporting business planning and strategic actions

The Skills You Bring

·       Bachelor’s degree in marketing, business, social sciences, or related field; specialized certification or degree related to qualitative research or behavioral science is a plus

·       5+ years of market research experience in a business to consumer setting, financial services experience is a plus

·       Experience designing and analyzing a range quantitative research, including questionnaire design, data analysis, report design / creation

·       Flexible & adaptable to changing needs

·       Strong presentation skills – comfortable presenting and explaining ideas to others in both formal and informal settings.  Able to adjust to the needs and preferences of the audience.

·       Storytelling – able to pull a storyline from research, not just report numbers/facts.  Able to summarize key takeaways with implications for the business for executive level consumption.

·       Strong analytical and critical thinking skills

·       Curious and collaborative nature

·       Excellent written and oral communication skills

·       Curiosity for innovation in research

How We'll Have Your Back

Ally's compensation program offers market-competitive base pay and pay-for-performance incentives (bonuses) based on achieving personal and company goals. But Ally’s total compensation – or total rewards – extends beyond your paycheck and is designed to support and enrich your personal and professional life, including:


  • Time Away: competitive holiday and flexible paid-time-off, including time off for volunteering and voting.
  • Planning for the Future: plan for the near and long term with an industry-leading 401K retirement savings plan with matching and company contributions, student loan and 529 educational assistance programs, tuition reimbursement, and other financial well-being programs.
  • Supporting your Health & Well-being: flexible health and insurance options including dental and vision, pre-tax Health Savings Account with employer contributions and a total well-being program that helps you and your family stay on track physically, socially, emotionally, and financially.
  • Building a Family: adoption, surrogacy, and fertility support as well as parental and caregiver leave, back-up child and adult/elder day care program and childcare discounts.
  • Work-Life Integration: other benefits including LifeMatters® Employee Assistance Program, subsidized and discounted Weight Watchers® program and other employee discount programs.


Who We Are:


Ally Financial is a customer-centric, leading digital financial services company with passionate customer service and innovative financial solutions. We are relentlessly focused on "Doing it Right" and being a trusted financial-services provider to our consumer, commercial, and corporate customers. For more information, visit


Ally is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity or expression, pregnancy status, marital status, military or veteran status, genetic disposition or any other reason protected by law.


Where permitted by applicable law, must have received or be willing to receive the COVID-19 vaccine by date of hire to be considered, if not currently employed by Ally.


We are committed to working with and providing reasonable accommodation to applicants with physical or mental disabilities. For accommodation requests, email us at Ally will not discriminate against any qualified individual who is capable of performing the essential functions of the job with or without reasonable accommodation.