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General information

Career area
Work Location(s)
601 S. Tryon Street, Charlotte, NC
Ref #
Posted Date
Wednesday, December 8, 2021
Working time

Ally and Your Career

  • Ally Financial only succeeds when its people do - and that’s more than some cliché people put on job postings. We live this stuff! We see our people as, well, people - with interests, families, friends, dreams, and causes that are all important to them. Our focus is on the health and safety of our teammates as well as work-life balance and diversity and inclusion. From generous benefits to a variety of employee resource groups, we strive to build paths that encourage employees to stretch themselves professionally. We want to help you grow, develop, and learn new things. You’re constantly evolving, so shouldn’t your opportunities be, too?

The Opportunity

The Affiliate Marketing Manager is a key position within the Digital Team of Ally Marketing and will be critical to managing new and existing partner relationships across business lines to grow customer acquisition. Delivering business goals through highly targeted click, lead and/or account campaigns through data-driven optimization/testing by partner, target, and user experience. 

The Work Itself

  • Manage existing partnerships and onboard new affiliates, with a focus on mortgage and invest, with plans to expand to deposits and other lines of businesses
  • Emphasis on establishing data accuracy/integrity with partners, and internal teams to measure campaigns based on full funnel ROI (Ex. click/lead to application to loan)
  • Monitor affiliate practices and negotiate/evaluate advertising agreements
  • Responsible for developing/evolving reporting for external/internal partners
  • Leads creative process with external agencies, 3rd party partners, and internal resources to deliver assets needed to implement programs, offsite and onsite
  • Collaborate with marketing, analytics, product, and storefront teams to leverage insights and learnings for developing testing plans for the affiliate channel
  • Work with analytics and research teams to understand customer profile insights and behaviors that help nurture affiliate marketing campaign strategies
  • Implement, measure, and optimize campaigns in a dynamic fashion based upon competitive offers, marketplace, business dynamics and performance trends
  • Establish, analyze, and publish reporting that presents campaign performance in an insightful/impactful manner, with clear reasons for actions taken
  • Be a subject matter expert and deliver ad hoc presentations to leadership as needed

The Skills You Bring


5+ years’ experience in affiliate/partner and/or performance-based marketing

Creates cohesive digital marketing strategies, planning, and execution

Manages budgets, forecasts, accruals, contracts, insertion/purchase orders, etc.

Expert on conversion funnel metrics, analytics, and optimization levers

Bachelor’s Degree in marketing, business, or finance related field

Advanced in Excel and PowerPoint

SQL know-how preferred


Data-driven motivation

Robust analytical skills

Proven ability to optimize KPIs

Project management skills

Cross functional collaboration

Excellent verbal and written communications skills

Persistent and organized project management

Creative problem solver

Self-starter, self-finisher

Highly accountable

Desire to succeed

How We'll Have Your Back

  • Ally's compensation program offers market-competitive base pay and pay-for-performance incentives (bonuses) based on achieving personal and company goals. But Ally’s total compensation – or total rewards – extends beyond your paycheck and is designed to support and enrich your personal and professional life, including:

    • Starting Pay: The starting pay for this role is $102,600 per year. In addition, this role is eligible for an annual bonus program with a target of 11% of annual base pay, based on individual and corporate performance. This is the starting pay for this role. Actual offers determined based on individual qualifications and experience.
    • Time Away: competitive holiday and flexible paid-time-off, including time off for volunteering and voting.
    • Planning for the Future: plan for the near and long term with an industry-leading 401K retirement savings plan with matching and company contributions, student loan and 529 educational assistance programs, tuition reimbursement, and other financial well-being programs.
    • Supporting your Health & Well-being: flexible health and insurance options including dental and vision, pre-tax Health Savings Account with employer contributions and a total well-being program that helps you and your family stay on track physically, socially, emotionally, and financially.
    • Building a Family: adoption, surrogacy, and fertility support as well as parental and caregiver leave, back-up child and adult/elder day care program and childcare discounts.
    • Work-Life Integration: other benefits including LifeMatters® Employee Assistance Program, subsidized and discounted Weight Watchers® program and other employee discount programs.

    Who We Are:


    Ally Financial is a customer-centric, leading digital financial services company with passionate customer service and innovative financial solutions. We are relentlessly focused on "Doing it Right" and being a trusted financial-services provider to our consumer, commercial, and corporate customers. For more information, visit


    Ally is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity or expression, pregnancy status, marital status, military or veteran status, genetic disposition or any other reason protected by law.

    Where permitted by applicable law, must have received or be willing to receive the COVID-19 vaccine by date of hire to be considered, if not currently employed by Ally.  

    We are committed to working with and providing reasonable accommodation to applicants with physical or mental disabilities. For accommodation requests, email us at Ally will not discriminate against any qualified individual who is capable of performing the essential functions of the job with or without reasonable accommodation.